What we do
Three programs. One studio.
A single team working across the consumer stack — co-building celebrity-led brands with founders, allocating capital with investors, and orchestrating the partners that make great brands operate.
01
For founders
Build
Capital, culture and operating depth, in one partner.
- First-cheque capital
- Pre-seed and seed investment paired with hands-on studio time.
- Celebrity integration
- Curated cultural partners who become long-term brand collaborators.
- Strategy & brand
- Positioning, identity and pricing built with consumer-native designers and writers.
- Operating support
- Supply chain, retail, e-commerce and finance — staffed by senior operators.
02
For investors
Co-invest
Curated allocation in consumer brands worth a decade.
- Co-investment access
- SPV and direct allocation alongside the studio in every round we lead.
- Diligence partnership
- Operating, brand and supply-chain diligence delivered with each opportunity.
- Portfolio reviews
- Quarterly closed-room sessions with founders and operating partners.
- Thematic memos
- Original research on the categories shaping the next decade of consumer.
03
For partners
Network
A vetted home for the operating spine of consumer.
- Software
- Commerce, ERP, retention and analytics partners introduced at the right moment.
- Distribution
- Wholesale, marketplace and DTC partners aligned by category.
- Logistics
- 3PL, freight and last-mile partners ready to scale with portfolio brands.
- Specialist services
- Legal, finance, regulatory and creative — the long tail of building well.