Portfolio
Celebrity-led brands. Built to last.
Each brand is co-founded with a cultural figure and operated by Alfinity end-to-end — from product and packaging to distribution and growth.
Live brands
Visit QueUniverse →
01
QueUniverse
2024
with Shikhar Dhawan
Lifestyle & Grooming
Modern essentials for the men shaping India's cultural moment — co-founded with Shikhar Dhawan.
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Visit Twiddles →
02
Twiddles
2023
with Yuvraj Singh
Premium Confectionery
A new-era Indian chocolate brand for the discerning gifter — built with cricketing icon Yuvraj Singh.
Visit brand ↗
Launching soon
Three brands. In stealth.
Names withheld until launch — out of respect for the founders, the talent and the work.
- 03
Athleisure
2026
Performance wear built for India’s movement culture, co-created with a leading fitness icon.
- 04
Coffee Culture
2026
A modern Indian coffee brand built around ritual, craft and a household sports name.
- 05
Relief & Recovery
2026
Functional recovery products for active lifestyles, co-built with a globally known performer.
More to come — at a pace that lets every brand breathe.